Message from Our President

In business, some measure of success comes from simply making good decisions.  And an equal measure often comes from not making bad ones.

As a business owner since 1996, I’ve experienced both.  I also sympathize with the many demands involved in building, and then running, a successful company. There can be a great deal of pressure on everyone — from company president to support staff — to ensure the viability of a business, and ultimately their livelihood. And that’s especially true in today’s economy.

I’ve felt those same pressures.  In fact, I still do.

That’s why I consistently challenge Superior Support Resources to be more than the stereotypical IT firm. I believe SSR can personify what it means to be southeast Wisconsin’s most trusted technology partner. It’s something we all strive for every day, and it’s the motivation for us to continually improve.

Business tycoon Andrew Carnegie once said, “No person will make a great business who wants to do it all himself or get all the credit.” For a successful business, knowing when to seek outside help or perspective is a wise strategy.

In my 20+ years in the IT industry, I have come to realize sometimes it just doesn’t make good business sense for companies to handle every varying component of their business needs in-house.  And that is especially true for technology — be it the daily “break/fix” needs or the more strategic “technology road mapping.”

Simply put, the spend on time, talent and resources can quickly begin to outweigh any perceived value gained. And that’s where we make our mark.

In essence, we are a company of technology shepherds helping fellow business owners and IT managers lighten their work loads and lessen their pain points.

But exactly how do we do that? The answer is by keeping our priorities simple.

I often speak at industry conferences and serve as the local newspapers’ “technology guy” when they need added perspective. And inevitably when I am asked about the goal of any business technology, like Pavlov’s dog, I recite the same three points:

  • Manage risk
  • Improve productivity
  • Increase the bottom line

Recent years have marked some of the most challenging times for businesses, large and small. Now more than ever, having these three simple guiding principles for building practical technology strategies just make plain good business sense.

Armed with these core principles, our Account Executives guide clients to find the focus of your business. We won’t waste time with needless projects just because the technology exists. We find solutions that make sense for your business plan — then we help you implement them by carving out your specialized section of SSR’s Total IT.

To date it’s served our 250+ clients well, and while I’m no Andrew Carnegie, it’s allowed SSR to gain various measures of recognized critical acclaim. In other words, it’s been one of my “good decisions.”

If SSR is fortunate to earn your business, you have my promise that we will do everything we can to help you make those same good decisions about technology and our partnership — and just as importantly, help you avoid the bad ones.


Sarit Singhal
President & CEO

sarit singhal web ceo letter - Message from President

Sarit Singhal,
President & CEO