services / growth and transformation
Set the pace in your industry, one improvement at a time.
Work with a betterment coach who has run a business like yours.
Request an assessment to find the best place to start.
01. expand your reach
Revenue Growth
Connect marketing and sales into one system that works.
Sud Shanmugabaskaran
Fractional CRO
One Connected Revenue Engine
Bring brand, marketing, CRM, and sales into one system.
Most companies run marketing and sales in silos. Your fractional Chief Revenue Officer builds the plan to connect them and executes it with our team and vetted partners.
An Accessible Dashboard
Work from live tools, not slide decks.
An engagement dashboard shows where you stand. The sales intelligence platform shows which accounts to pursue next.
Senior Leadership, Fractional Cost
Gain executive revenue leadership without the executive payroll.
Revenue runs on a repeatable system instead of a few key people. Begin with the full engine, or with the track that matters most right now.
02. your one-stop dashboard
Operational Excellence
35+ years of manufacturing expertise codified into one dashboard. OpEx Betterment becomes the single source of truth for your entire operation, quote to cash.
35+
years of manufacturing expertise
~90 days
to a single source of truth
~1 hr
of leadership time per week
One Source of Truth
See live numbers from your ERP every day.
The OpEx Daily Flash reports AR, AP, orders, and aging daily, so decisions no longer wait on spreadsheets that are stale before they’re finished. It works with any ERP.
A Coach, Not Just a Dashboard
Get a coach with decades of manufacturing experience.
Monthly leadership reviews keep your team accountable to the data and focused on the next improvement, guided by someone who has run operations.
Fast and Low-Disruption
Reach a single source of truth in about 90 days.
Our team does the heavy lifting. Your leadership validates and acts, with about 1 hour of time required per week.
Proven in the field
Precision Metal Holdings: scaling $40M to $100M+
“Taking OpEX away from the CEO is like taking the cell phone out of a teenager’s hand. I can’t operate without it. I literally look at it every day.“
03. trust your numbers
ERP & Business Intelligence
Run your business on systems and numbers you can trust.
04. lead with strategy
Technology Leadership
Make confident technology decisions with guidance from fractional executives.
vCIO
strategy & alignment
Fractional CIO
Align your technology with your business goals.
Your virtual CIO owns the roadmap, the budget, and the standards, so every investment carries a reason and a return.
vCTO
architecture & innovation
Fractional CTO
Decide what to build, buy, and adopt.
Your virtual CTO brings the technical depth to evaluate platforms, modernize systems, and put tools like AI and automation to work.
vCAO
ANALYTICS & AI
Fractional CAO
Turn data and AI into a competitive advantage.
Your virtual CAO helps you build the analytics and AI capability to compete, without betting the business on unproven tools.
05. adopt ai with confidence
AI Readiness
Move on AI with a clear plan while your competitors are still guessing.
1
AI Readiness Assessment
Measure how ready your team is for AI.
A short survey maps your team’s current AI skills, habits, and the barriers holding them back, across the whole organization.
2
From Assessment to Strategy
Get a plan built for your business, department by department.
We review the findings with leadership and work with each team, sales, operations, finance, and marketing, to identify where AI saves time and how to adopt it with the right guardrails.
SALES
OPERATIONS
FINANCE
MARKETING
How We Work With You
Every engagement comes with a seasoned coach
Each engagement is led by an operator with decades in the field, someone who has built revenue, run manufacturing, or led technology through real change.
Revenue
Sud Shanmugabaskaran
Betterment Coach, Revenue
15+ years building revenue for companies of every size.
Your revenue coach has built sales and marketing teams from the first hire to national expansion.
operations
Dirk Smith
Betterment Coach, operations
35+ years of manufacturing operating experience.
Your OpEx coach has spent decades running operations, not only reporting on them.
technology & ai
Scott Ehlke
Betterment Coach, technology & ai
25+ years guiding ERP, cloud, and AI rollouts.
Your technology coach has led the kind of change you’re planning, many times over.
Start with an assessment and we’ll match you with the right betterment coach for where your business is headed.
Results
Results our clients can point to
manufacturing
Lake Country Manufacturing: Adopting Analytics to Drive Decision Making
Forecasting demand and judging the productivity of channels and territories was guesswork. SSR pulled the right data into a warehouse and built an always-current dashboard, so sales and operations leaders can act on live territory, channel, and inventory data instead of waiting on reports.
manufacturing
Copps Industries: Refining Job Costing with Data Integration
Job costing was hard to see clearly across disconnected systems. SSR integrated the data so the numbers line up, giving leadership a clearer view of what each job actually costs.
Close the gap.
As technology accelerates, the adoption gap grows. Talk with a betterment coach to find the opportunities in your business.
